Abbott Releases New Mom And Baby Yoga DVD

Mom And Baby Yoga DVD

Moms today know the importance of a healthy diet and exercise for their families. And increasingly, research has shown, they are looking for new ways to introduce healthy habits to their babies right from the start. That's why Abbott, the maker of Similac Organic infant formula, has teamed up with Itsy Bitsy Yoga founder Helen Garabedian to release a new mom-and-baby yoga DVD.

Entitled "Play n' Flourish," the DVD introduces babies to yoga routines that can help them learn to stretch, roll and crawl, while helping moms better understand their babies' physical development and abilities. A recent survey of fitness providers found a 40 percent increase in demand for parent-baby fitness classes(1). Additionally, research shows that having a baby triggers greater attention to health and nutrition issues(2).

"New moms really want to share a healthy lifestyle with their babies," says Garabedian, a member of the Similac Moms Alliance community network. "A healthy diet, combined with physical activity, is important for both mom and baby to grow strong. Now, moms everywhere can learn Itsy Bitsy Yoga in the convenience of their own homes."

"Play n' Flourish" offers fun ways for moms to help calm, bond and play with their babies. The DVD, sponsored by Abbott's Similac Organic brand, covers Itsy Bitsy Yoga's most popular poses, is the latest product in Garabedian's line, which also includes books and baby-yoga attire. Moms can purchase Itsy Bitsy Yoga "Play n' Flourish" for $19.99 by visiting the Itsy Bitsy Yoga Web site at www.itsybitsyyoga.com.

Moms can be a part of the Similac Moms Alliance community network, which offers mental, physical and emotional guidance to help build both moms' and babies' strength, by visiting www.similacmomsalliance.com.

About Helen Garabedian

Helen Garabedian is the founder of Itsy Bitsy Yoga, a member of the Similac Moms Alliance and the mother of a toddler. She is a certified Hatha Yoga teacher, a certified infant massage instructor, and one of the first professionals to be certified as an infant developmental movement educator.

About Similac Organic

Similac Organic is the first organic infant formula from a major brand that moms trust to give their baby a strong start in life. Similac Organic is certified USDA organic and is made with wholesome organic milk. In addition, it has the trusted nutritional benefits of Similac Advance, including DHA and ARA, nutrients found in breast milk for brain and eye development.

Similac Organic is available at food, drug and discount stores nationwide, with a suggested retail price of $15.79 for the 12.9-oz Powder and $29.49 for the 25.7-oz Powder. Similac Organic is now also offered in convenient 32-fl-oz Ready To Feed bottles, with a suggested retail price of $6.49.